Yahoo Inc.'s has been promopted the Internet pioneer to hire online search leader Google Inc. to handle some of its advertising sales. The news caused Yahoo shares to plunge 10 percent as investors abandoned hope that Microsoft would renew a nearly five-month quest to buy the Sunnyvale California based company. If Google partnership passes what's likely to be rigorous review by US antitrust regulators and lawmakers, Yahoo intends to use its rival's superior search technology to display ads on its own website as well as those of its partners in the US and Canada.
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